World Wide Day of Play

Something amazing has happened today. Nickelodeon, Noggin, The N and NickToons have all gone dark. From noon until 3:00pm nothing will be shown on these channels. For the fifth consecutive year Nickelodeon is brokering its influence for a Worldwide Day of Play. This is the first year that all Nickelodeon networks and their comparable websites will effectively shut down in order for kids around the world to get out and play.

There have also been over 1,000 play event scheduled around the United States. This was designed as a way for Nick to encourage kids to fight obesity. Before and after the blackout, each network will show programming that is health-related. Nick has partnered with several organizations this year including the Boys and Girls Clubs of America, Big Brothers and Big Sisters along with the National Football League.

What a great opportunity to for our kids to see that there is more that they can do, and that influence can be used in positive ways to motivate us toward better goals and a better life.

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