I just finished a new book by Seth Godin. Seth is one of my favorite authors. In just about every case, every book of his that I have purchased has been outstanding. Tribes takes the cake. This is one book you simply must at least give a glance over – I’m certain that you’ll buy it if you glance at it! You would think, at first, that the book would be about Tribes, or a “fable” about a tribe (fables are all the rage now in business writing). You may even think that perhaps Seth is interested in setting up his own tribe. You would be wrong.

Tribes is about you. Tribes is about your inner struggle to become “you”. The book incessantly makes you look at yourself and ask “Why are you not doing what you know you want to do?” Then, before you have a chance to bring up a reason, he’s already told you why the excuse you’re about to give isn’t good enough to warrant inaction.

I’ve begun reading it again and will probably read it several more times. I found myself reading a paragraph or page and then closing the book to think. Then I would read a little bit more and think some more. To say that this was a book whose timing was perfectly matched to my own individual circumstances would be an understatement. The great dividend of this book is that I would bet that I’m not the only person to have those thoughts.

If you have an idea in your mind and have found reasons not to pursue it, read Tribes and then go do it!

Explore posts in the same categories: Books I'm Reading, Context, Goals, Influence, Leadership, Life, Starting, Vision

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