christopherhildreth

Innovation is too often linked to technology and the newest gadgets to flood the market. True innovation goes much deeper. True innovation is onlyfound in the minds of those willing to think the thoughts that others – those who define the status quo – have ceased to think.

In many cases, the ones who currently sit with the reigns of culture in their hands, have gained their position because of their own innovative thinking. Now they find themselves defending a change to the status quo trying to hold on to their position by recycling old ideas.

Real innovation challenges everything and once a truly innovative idea has invaded culture, nothing remains as it was. Only the truly innovative embrace the fact that their “great idea” will soon be replaced by another. Those who innovate, change; those who do not will simply pass by into the ether of the past.

This entry was posted on May 29, 2008 at 3:33 pm and is filed under Creativity, Cultural Ideas, Influence. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site.